Why Packaging Design Matters for Pet Food

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People love their pets and want to provide the best possible care for them. Beyond the basics of food, water, shelter and medical care, they want to find healthy treats, entertaining indoor and outdoor toys, professional grooming and much more for their pets. Pet food manufacturers too are realizing that the best way to grow their businesses is to help pet owners meet these goals. However, the first step is to engage the pet owner’s attention, and an attractive packaging design is the way to achieve this. New flexible packaging with digital printing is revolutionizing a range of industries with pet food pouches, child-resistant vitamin packs and cannabis bags.

Pets are family too
People treat their pets like they were members of the family. This means spending money not just for their welfare but also for their entertainment and treats. Over two-thirds or 68% of all American households have one or more pets, as reported in the 2017-2018 APPA National Pet Owners Survey. This means around 84.6 millions homes include pets, and that they will be spending a significant amount on their food and other needs. All together, Americans spent a total of $ $69.51 billion on their pets in 2017.
For pet food and treats manufacturers, this is an opportunity to grow their business while bringing happiness into the lives of pets and pet owners. If you’re a pet food manufacturer, know you have a great product and you stand behind it proudly. In fact, you and your employees probably feed your own pets the same food and treats that you make. The challenge however is to let your customers know, and how to stand out from the competition on the crowded shelves at the grocery store or the pet supplies speciality store. New packaging design can help you do exactly that. The new flexible pouches are being used for everything from candy to coffee beans to cannabis bags.

Why packaging matters
Product packaging is one of those things that serves many different purposes. It protects the pet food and keeps it safe from contamination on its journey from the manufacturing facility to the kitchen counter. Resealable pouches keep the food fresh while it lasts. But before the customers even reach for the pouch on the store shelf, it grabs their attention with its clean, contemporary design and vivid graphics.
The truth is that people do judge products by their packaging. Or at least, they let the packaging design serve as a guide for what new products they might try. In fact, about two-thirds of shoppers, or 66%, will try a new product because of the packaging, according to the 2016 West Rock Consumer Insights Study. This is borne out by another study, which found that businesses actually see a 30% increase in customer interest when they start to pay more attention to their packaging.

Custom packaging for pet food
Custom pet food packaging can help your products stand out. Pet food packaging in new flexible pouches with digital printing can catch the eye, and inspire customers to find out more about your product. Well-designed bag labels with your own graphics can inform them about the benefits of your special dog treats or the cat food with extra gravy. Cute pictures don’t hurt either.
Flexible pouches come in different shapes, including stand-up pouches, resealable bags, and child-resistant packaging for cannabis bags. Unlike older versions, they can be printed digitally, with your own custom design. The fully customizable process can handle small orders as well as large, and has a very quick turnaround time.

If you’re a pet food manufacturer, you want the same thing as pet owners: you want pets to get the best food and treats. But reaching customers and getting their attention in a crowded marketplace can be a challenge. Packaging design can be the single factor helping your products stand out. New flexible bags can be used for everything from pet food packaging to cannabis bags.

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